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Jewellery since medieval times, found its place in human civilization as a symbol of expressing highest gratitude and honour for someone. It was meant to adorn the most Precious people with the most precious offerings of mother earth. With the gold prices rising, indeterminate return value / appreciation of precious gemstones and most importantly the yearning to wear variety has brought about the rising existence of a parallel industry in the name of Fashion / Junk Jewellery.

The propaganda of the rising price of gold and real jewellery has become such a hype that people are deterrent to enter a Real Jewellery Store in general. As a result, most people today, lack basic knowledge about gems and jewellery. People don’t know the difference between precious, semi-precious and imitation gemstones; the caratage of Gold and general making charges and standards. The anytime access to junk jewellery for adornment has in fact, obliterated the need for such awareness.

If you surf our website or the market, in general, you’ll know that a decent piece of gold jewellery is available from Rs. 2000 onwards. It might not be as enormous or jazzy, as the Junk substitute at the same price, but it will be precious, and hold its value till the end of time. Your jewellery collection must be a possession; a statement of your personality and lifestyle. So that, after years of shopping and titivation, when you open your box, you’ll have, maybe less but fine precious jewellery with gold, diamonds emeralds, rubies, handcrafted by fine artisans, instead of copper and brass junkies, which would have lost all its shine and form by then. And that’ll be an asset cherished by you and your loved ones.

Jewellery is not to embellish you with junk. Wear less but wear Real; and know what you’re wearing, the gemstone and the metal. Value yourself, and wear what has value. You’re a precious creation, and you deserve precious gratification.